The Buyer s Brief | MW

Before You Buy a Business, Read This.

A daily buyer briefing that helps you spot bad deals, structure good ones, and make faster, clearer acquisition decisions.

Join 87,531+ buyers, operators, and investors already on my email list.

  • ? One clear acquisition insight every weekday (Mon Fri)
  • ? One real deal breakdown each week with a Pass/Pursue verdict
  • ? No hype. No recycled advice. No constant selling.

Free. Delivered Monday Friday. Unsubscribe anytime.

Deal clarity beats deal hype.

The add-backs are fantasy. Here s how to verify them fast. /// SBA says yes but your structure makes the lender say no. /// How to tell if cash flow is real, not just broker math. /// The add-backs are fantasy. Here s how to verify them fast. /// SBA says yes but your structure makes the lender say no. ///

A Deal Breakdown Looks Like This

Unverified Add-Backs

Plumbing Business | $1.2M Asking | $350K SDE (claimed)

PASS (Solo Buyer) PURSUE (With partners + seller note)

"This deal isn t bad. It s mispriced and misstructured. Fix the structure and it becomes interesting. Ignore the structure and it becomes a job."

What s attractive

  • Recurring service demand
  • High-margin jobs (if pricing is real)
  • Seller is motivated

What s broken/missing

  • Owner dependence is high
  • Add-backs aren t verified
  • Customer concentration risk is unclear

How I d structure it:

Seller note tied to verified cash flow

Down payment minimized with partners or standby structure

Action isn t something you say. Action is something you do.

Real Buyers. Real Deals. Real Results.

Not theory. Not hype. Proof from people doing real acquisitions.

[Screenshot: Closed Deal]

Closed a $850k acquisition using SBA plus seller financing.

[Screenshot: LOI Success]

Went from analysis paralysis to LOI submitted in 14 days.

[Screenshot: Terms Sheet]

Negotiated seller note + better terms after implementing the structure.

(Results vary. This is educational content, not financial advice.)

Quick Case Studies

Home Services

Purchase: $1.1M

Seller note + SBA + clean transition plan

Outcome: Stabilized operations and grew cash flow.

B2B Service

Purchase: $650k

Terms improved instead of price cuts

Outcome: Lower risk, better DSCR.

Specialty Trade

Purchase: $2.4M

Partnered capital to reduce cash out of pocket

Outcome: Bought without waiting on perfect conditions.

Any action is better than no action.

What Shows Up In Your Inbox

Daily Acquisition Insight

Financing, valuation, deal structure, risk, and decision-making.

Weekly Live Deal Breakdown

What s good, what s broken, and how to structure it.

Pass or Pursue Verdicts

No it depends fluff. Honest reasoning.

Zero Constant Selling

This isn t a funnel. It s a briefing.

Is This For You?

This is for you if...

  • ? You re actively evaluating businesses
  • ? You want to buy instead of build
  • ? You want clarity, not guru content
  • ? You re serious about ownership

This is NOT for you if...

  • ? You re just browsing
  • ? You want shortcuts and hype
  • ? You want motivation instead of decisions

Join The Buyer s Brief

One clear acquisition insight. Every weekday. For serious business buyers.

Delivered Monday Friday. Unsubscribe anytime.

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